What is intelligent packaging?

Intelligent packaging for goods is packaging which goes beyond the basic function of passively containing and protecting the product by adding useful functionality with real benefits for the consumer. An added advantage of packaging design agency is its contribution to the improvement of Hazard Analysis and Critical Control Points’ and Quality Analysis and Critical Control Points’ systems and hence onsite detection of unsafe food products, identification of potential health hazards and establishing strategies to abate their occurrence, ultimately leading to improved food quality.