Coca-cola is driven by a production selling or marketing philosophy?

Coca-Cola is driven by both its production selling and marketing philosophy. As a global brand, its product is mass produced and sold across several countries. Its marketing philosophy incorporates the human feel and element into the mix. In other Words, people who drink coke feel good and love its unique taste. Coke marketing specialists also promote the idea that the soft drink beverage is superior to Pepsi and its other popular competitors.