Who is the targeted customer of Ralph Lauren?

Ralph Lauren primarily targets affluent consumers who appreciate classic American style and luxury fashion. Their customer base includes both men and women, often professionals and lifestyle-oriented individuals, who value high-quality materials and timeless designs. The brand also appeals to those seeking a prestigious lifestyle, encompassing not just clothing but also home goods and accessories. Overall, the targeted customer tends to have a disposable income and a preference for aspirational, heritage-inspired aesthetics.