Why did Eminem change his name from M and M to eminem?

Eminem changed his name from "M and M" to "Eminem" as a more stylized representation of the phonetic pronunciation of his initials, "M.M." This change allowed him to create a unique identity that stood out in the music industry. Additionally, the name "Eminem" became a recognizable brand, helping to establish his persona as an artist. Overall, it was a strategic decision to enhance his appeal and marketability.