In the Concepts in Play activity, Robert aimed to connect with his customers by utilizing insights gained from a TV show that highlighted cultural nuances. By sharing this relevant intercultural information, he sought to foster understanding and empathy, bridging the gap between his own experiences and those of his customers. This approach not only demonstrated his willingness to engage with their culture but also helped build trust and rapport in the customer relationship. Ultimately, it showcased the importance of cultural awareness in effective communication and service.
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