What would create a higher demand for Mediterranean figs in China?

Higher demand for Mediterranean figs in China could be driven by increasing health awareness among consumers, as figs are rich in nutrients and antioxidants. Additionally, growing interest in international cuisine and exotic fruits may encourage more Chinese consumers to seek out Mediterranean figs. Strategic marketing efforts highlighting the figs' unique taste and versatility in culinary applications could further boost demand. Lastly, establishing efficient supply chains and reducing import tariffs would make these figs more accessible and affordable to Chinese consumers.