A Cyberbuyer refers to individuals or entities that engage in online purchasing activities, typically emphasizing the transactional aspect of e-commerce. In contrast, a Cyberconsumer encompasses a broader category, including anyone who utilizes the internet for various consumer-related activities, such as researching products, reading reviews, and participating in online communities. While all Cyberbuyers can be considered Cyberconsumers, not all Cyberconsumers actively make purchases online. This distinction highlights the varying levels of engagement with digital commerce.
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