What are types of competition in the soft drinks industry?

In the soft drinks industry, competition can be categorized into several types: direct competition, where brands like Coca-Cola and PepsiCo vie for market share with similar products; indirect competition, involving alternatives such as bottled water, juices, and energy drinks; and niche competition, where smaller brands target specific consumer segments with unique flavors or health-oriented offerings. Additionally, competition can arise from pricing strategies, marketing campaigns, and distribution channels, influencing consumer preferences and brand loyalty.