What is emerging media?

The current trend in media that has come as a result of user/customer becoming more involved in the products and services by having a platform to communicate with the world about it, sharing their experience with each other and discussing over issues of society, raising their voice against the wrong is known as emerging media. This includes mobile phones, latest apps, social networking sites, online shopping, smartphones, disruptive technologies, Word-of-mouth marketing, telematics, location-based services integrated marketing, etc.