What is Cambellian Classification of Design a matrix that plots 23 designs against 32?

The matrix has it's roots in primitive arcade games. the writers are playing with the ideas and even introducing "Campbellian" language, by using the term "my-tho-realism" The title character in the textbook, Campbellian, a hero is on a fantastic journey.

32-run designs provided by Huang et al. (1998). He starts with a 16-run design that uses fewer whole plots than those in the minimum aberration tables, and then adds 8 runs to this design using semi-folding to break various alias chains. He shows that the 24-run design is a good compromise between the 16-and 32-run designs.