Why is IPTV happening now?

IPTV is gaining traction now due to the increasing demand for on-demand and customizable content, driven by changing consumer preferences for streaming over traditional cable. Advancements in internet infrastructure and technology have made high-speed broadband more accessible, enabling smoother streaming experiences. Additionally, the rise of smart devices and the proliferation of mobile internet have facilitated the consumption of video content anytime and anywhere, further propelling IPTV's popularity.