How do you find adjusted cpm?

Adjusted CPM (Cost Per Mille) is calculated by taking the total cost of an advertising campaign and dividing it by the total number of impressions (in thousands) while adjusting for any factors that may affect the cost, such as viewability or engagement rates. The formula is: Adjusted CPM = (Total Ad Spend / Total Impressions) x 1000. This metric helps advertisers assess the effectiveness of their ad spend by accounting for variables that influence performance.