Do you agree with Holley that the mutual benefit rule is an ethically appropriate guideline for salespeople?

Yes, I agree with Holley that the mutual benefit rule is an ethically appropriate guideline for salespeople. This principle emphasizes that transactions should create value for both the salesperson and the customer, fostering trust and long-term relationships. By prioritizing mutual benefit, salespeople can enhance customer satisfaction and loyalty, ultimately contributing to sustainable business success. This approach aligns with ethical standards that prioritize honesty and integrity in sales practices.