What are the three international marketing concepts?

The three key international marketing concepts are globalization, localization, and glocalization. Globalization focuses on creating a standardized marketing strategy that can be applied across multiple markets, emphasizing brand consistency. Localization involves tailoring marketing efforts to fit the cultural, social, and economic nuances of individual markets. Glocalization combines both approaches, where a company adapts its global brand to local markets while maintaining a unified brand identity.