Why did Coco pick May 5 1921 to air her commercial?

Coco Chanel chose May 5, 1921, to air her commercial for the launch of Chanel No. 5 because it marked a significant anniversary in her brand's history, coinciding with the perfume's introduction to the public. The date was strategically selected to create a memorable association with the perfume that would solidify its status in the luxury market. Additionally, May is often associated with spring, symbolizing new beginnings and freshness, aligning perfectly with the essence of her iconic fragrance.