Why were Jacob John Astor and William Henry Ashley interested in the newfrontier?

Jacob John Astor and William Henry Ashley were drawn to the new frontier primarily for economic opportunities. Astor sought to expand his fur trading empire, establishing the American Fur Company to capitalize on the lucrative fur trade in the West. Similarly, Ashley was a prominent fur trader who recognized the potential for profit in exploring and tapping into the resources of the uncharted territories. Both men played significant roles in the expansion and commercialization of the American West during the early 19th century.