To make khadi garments popular among Indian youth, a multi-faceted approach can be adopted. First, leveraging social media influencers and fashion bloggers to showcase stylish and trendy khadi designs can create buzz and appeal. Collaborating with contemporary designers to produce modern, fashionable collections can also attract younger consumers. Additionally, hosting pop-up events and fashion shows that emphasize sustainability and the cultural heritage of khadi can further engage youth and promote its relevance in today's fashion landscape.
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