Things in a brochure that is important?

An effective brochure should include a clear and compelling headline to grab attention, concise and informative content that highlights key features or benefits, and a strong call to action that encourages the reader to take the next step. Visually appealing design elements, such as images and graphics, enhance engagement and help convey the message. Additionally, including contact information and social media links ensures potential customers can easily reach out for more details.