How does an affiliate promote a hoplink for free?

A hoplink or affiliate program link can be promoted via keyWords placed on an article that you or someone else writes. If your affiliate program or hoplink is for lets say a financial investing software, your article could be "why use a financial investing software?" and within the article there will be keyWords such as "software", "programs", that you will link to your hoplink. At the bottom of your article in the about me section, you can write about yourself and post a link to your website where readers can find hoplinks to software programs.

You can also post your hoplink or affiliate program on affiliate program directories where people go to find and share affiliate programs msoi101.com is a great directory to post your affiliate program directory.