Care’s website also provides a look at the app that Amazon developed for the telemedicine component, which shows the flow for choosing between text chat and video, as well as a summary of care provided through the service, with invoices, diagnosis and treatment plans all available for patient review.
Amazon lists Care as an option for a “first stop,” with the ability to handle things like colds, infections, minor injuries, preventative consultations, lab work, vaccinations, contraceptives and STI testing and general questions. Basically, it sounds like they cover a lot of what you’d handle at your general practitioner, before being recommended on for any more specialist or advanced medical treatment or expertise.
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Current eligibility is limited to Amazon’s employees who are enrolled in the company’s health insurance plan and who are located in the pilot service geographical area. The service is currently available between 8 AM and 9 PM local time, Monday through Friday, and between 8 AM and 6 PM Saturday and Sunday.
Amazon acquired PillPack last year, an online pharmacy startup, for around $753 million, and that appears to be part of their core value proposition with Amazon Care, too, which features couriered prescribed medications and remotely communicated treatment plans.
Amazon may be limiting this pilot to employees at launch, but the highly publicized nature of their approach, and the amount of product development that clearly went into developing the initial app, user experience and brand all indicate that it has the broader U.S. market in mind as a potential expansion opportunity down the line. Recent reports also suggest that it’s going to make a play in consumer health with new wearable fitness tracking devices, which could very nicely complement insurance and healthcare services offered at the enterprise and individual level. Perhaps not coincidentally, Walgreens, CVS and McKesson stock were all trading down today.Next time you’re chatting with a customer service agent online, be warned that the person on the other side of your conversation might see what you’re typing in real time. A reader sent us the following transcript from a conversation he had with a mattress company after the agent responded to a message he hadn’t sent yet.
Something similar recently happened to HmmDaily’s Tom Scocca. He got a detailed answer from an agent one second after he hit send.
Googling led Scocca to a live chat service that offers a feature it calls “real-time typing view” to allow agents to have their “answers prepared before the customer submits his questions.” Another live chat service, which lists McDonalds, Ikea, and Paypal as its customers, calls the same feature “message sneak peek,” saying it will allow you to “see what the visitor is typing in before they send it over.” Salesforce Live Agent also offers “sneak peak.On the upside, you get fast answers. On the downside, your thought process is being unknowingly observed. For the creators, this is technological magic, a deception that will result, they hope, in amazement and satisfaction. But once revealed by an agent who responds too quickly or one who responds before the question is asked, the trick falls apart, and what is left behind feels distinctly creepy, like a rabbit pulled from a hat with a broken neck. “Why give [customers] a fake ‘Send message’ button while secretly transmitting their messages all along?” asks Scocca.
This particular magic trick happens thanks to JavaScript operating in your browser and detecting what’s happening on a particular site in real time. It’s also how companies capture information you’ve entered into web forms before you’ve hit submit. Companies could lessen the creepiness by telling people their typing is seen in real time or could eliminate the send button altogether (but that would undoubtedly confuse people, as if the useless buttons in elevators to “close door” or the placebos to push at crosswalks disappeared overnight.).
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