What is the 7 C's of marketing mix?

7 Cs of marketing from a customers point of view :

Product: Customer Choice

Place: Convenience

Price: Cost (to the customer)

Promotion: Communication

People: Consideration

Process: Consistency

Physical Evidence: Circumstances

Regards,

Tapas Ranjan Moharana,

Asst. Prof. Marketing,

Global Institute of Mangement, Bhubaneswar

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