What is the different of promodiser and merchandiser?

A promodiser focuses on promoting products and driving sales through marketing strategies, often working closely with sales teams and retailers to enhance product visibility. In contrast, a merchandiser is responsible for organizing and displaying products within a retail setting to optimize sales and ensure that inventory is presented attractively. While both roles aim to increase sales, the promodiser emphasizes promotion and marketing, whereas the merchandiser concentrates on product placement and presentation.