Why did Ellen DeGeneres become an entrepreneur?

Ellen DeGeneres became an entrepreneur to diversify her career beyond comedy and television, allowing her to express her creativity and business acumen. She launched her lifestyle brand, ED, and other ventures like Ellen's Game of Games and a furniture line, aiming to connect with her audience in new ways. Additionally, entrepreneurship provided her the opportunity to advocate for causes she cares about, such as environmental sustainability and LGBTQ+ rights, further expanding her influence.