Car manufacturers offer dealer incentives to encourage dealerships to prioritize their vehicles over competitors'. These incentives can take the form of discounts, bonuses, or promotional support, motivating dealers to stock more of the manufacturer's cars and actively promote them to customers. This strategy helps manufacturers increase their market share and sales volume while ensuring that dealers remain engaged and focused on their brand. Ultimately, it fosters a mutually beneficial relationship, enhancing both sales for dealers and visibility for the manufacturer.
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