Advantages -
Prospects struggle to tell people know directly but have no problem throwing away a mail piece.
Conversation rate of calls to sales, if using a good telesales script is about 7%.
See results instantly and if calls are monitored you can modify the script at parts where to telemarketer is losing the sale.
Disadvantages -
The only real disadvantages are,
1- if you don't have a chin for rejection you will hate telemarketing. Hire someone to do it for you.
2- Without a telesales script that systematically moves the prospect through a buying process you won't be very successful and may lose thousands of dollars.
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