From about the mid-1960's through the mid-1970's Taco Bell made a Sloppy Joe like sandwich called the "Bell-Burger". It used the same flavored ground beef mixture as a crunchy taco, along with a sauce similar to Mild Border Sauce and shredded mild cheddar cheese. This was served on a hamburger bun that had been steamed slightly to soften and warm it.
The "Bell Burger" was just seasoned loose meat, sauce and shredded cheese on a steamed bun.
This is not the "Bell Beefer", which came a few years later from the mid-1970's through the mid -1990's.
The regular "Bell Beefer" had seasoned loose meat, sauce, onions and lettuce on a bun; the "Bell Beefer Supreme" also had tomatoes and cheese.
Through a google search, I find the term "Bell Beefer" from 1974 in the Wall Street Journal, through 1994 in various Diet Calorie Guides. So its run may be a year or two on either side of those dates.
I did a search on the google newspaper archive. The Bell Beefer was described as follows:
The Sun newspaper- Apr 18, 1982
"The regular Bell Beefer (89 cents) is meat, sauce, onions and lettuce on a roll that falls apart when lifted; the Bell Beefer Supreme ($1.09) also has tomatoes and cheese."
-To make a "Bell Burger" add loose meat, grated cheese and mild border sauce.
-To make a "Bell Beefer" add loose meat, diced onions, shredded lettuce and mild border sauce.
-To make a "Bell Beefer Supreme" add loose meat, diced onions, shredded lettuce, diced tomatoes, grated cheese and mild border sauce.
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