Why did colonist resent buying tea from the British East India Company even though this tea was cheaper than tea bought from other companies?

Colonists resented buying tea from the British East India Company because it symbolized British control and taxation over the colonies. Despite being cheaper, the British government imposed taxes on the tea, such as the Tea Act of 1773, which many colonists viewed as unjust and a violation of their rights. This situation represented not just a financial issue, but a broader struggle for autonomy and self-determination, leading to protests like the Boston Tea Party. Ultimately, the resentment stemmed from the principle of "no taxation without representation" rather than the price itself.