How might a company go about determining the proper distribution channel(s) for its product?

A company can determine the proper distribution channels for its product by first analyzing its target market and understanding consumer preferences and behaviors. Conducting market research, including surveys and focus groups, can provide insights into the most effective channels. Additionally, evaluating competitors’ distribution strategies and considering the product type, pricing, and desired market reach will help in selecting the most suitable channels. Finally, testing different channels on a small scale can provide real-world feedback to refine their approach.