What are the role of marketing in organization?

role of marketing is many basically creating link between producer and consumer,delivering value based product, branding of company through advertisement. A Marketer will typically take up the following roles, acting between the customer and the organisation; Strategic Partner, Guide, Deliverer, Communicator, Co-ordinator, Negotiator and Customer Voice.

A Marketing role will also assume the following responsibilities;

• Understanding the economic and competitive features of a sector

• Identifying target markets

• Identifying segments within a target market

• Identifying most appropriate strategies

• Commissioning, understanding and acting upon market research

• Understanding competitors and their strategies and likely responses

• Developing new products

• Auditing customers' brand experience

• Establishing environmental scanning for opportunities and threats

• Understanding an organisation's strengths and weaknesses

• Creating a sustainable competitive advantage

• Understanding where a brand needs to be in the future

• Creating and delivering marketing plans to get there

• Establishing management information systems to identify progress