How would you classify Frito's marketing strategy of its lay's potato chips in china ---was it globalization adaptation or customization?

Frito-Lay's marketing strategy for its Lay's potato chips in China can be classified as adaptation. The company tailored its product offerings to local tastes by introducing unique flavors such as Sichuan hot pot and cucumber, appealing to Chinese consumers' preferences. This approach reflects a strategy that adapts to the local market rather than a one-size-fits-all globalization strategy.