Sony was more interested in the synergistic tie in than in the actual story And the star insisted on using his newly acquired college marketing degree to vet the movies promotion What bomb was this?

The movie in question is "Battlefield Earth," released in 2000. The film faced significant criticism for its lack of coherent storytelling and heavy focus on marketing tie-ins, particularly from Sony, which prioritized synergistic promotions. John Travolta, the star, attempted to leverage his college marketing degree to influence the film's promotion strategy, but the film ultimately became a notorious box office failure.