PESTLE analysis examines the external factors—Political, Economic, Social, Technological, Legal, and Environmental—that can impact an organization like HM (H&M). Political factors, such as trade policies or labor laws, can influence operational costs and market access. Economic conditions affect consumer spending and demand for fashion products, while social trends shape brand perception and customer preferences. Technological advancements can enhance supply chain efficiency and e-commerce capabilities, and legal regulations ensure compliance in various markets, all of which are crucial for HM's strategic decisions.
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