Who is hello kitty competitor?

Hello Kitty's main competitors include other iconic character brands such as Sanrio's own characters like Cinnamoroll and Pompompurin, as well as brands like Disney, especially characters like Minnie Mouse. Additionally, brands like Peppa Pig and Pokémon also compete in the same market, targeting similar Demographics of children and young adults. These characters often vie for attention in merchandise, media, and themed experiences.