What are the 9Ps in marketin mix?

The 9Ps of the marketing mix expand on the traditional 4Ps (Product, Price, Place, Promotion) by adding People, Process, Physical Evidence, and Partnership. People refers to everyone involved in the product's lifecycle, including customers and employees. Process encompasses the systems and procedures that deliver the product or service. Physical Evidence involves the tangible aspects that support the offering, while Partnership highlights the collaborative relationships that can enhance value and distribution.