What are the objectives of sales promotion?

MAJOR OBJECTIVES OF SALES PROMOTIONS.

-to support the advertising program.

-to support the sales team drive

-to support the sales channels - trade.

-to accelerate the sales

-to drive the people traffic to the point of sales.

-to stimulate the people to make the buying decision.

-to influence the people to choose a particular brand.

-to help the retail to move the merchandise

-to help to liquidate the stocks.

-to help to overcome the competition.

-to help to gain the market share

-to draw the customers' attention towards the product on the shelf.