How can I flatten my new pillow?

To flatten your new pillow, you can try placing it in the dryer on a low heat setting for about 10-15 minutes with a couple of clean tennis balls or dryer balls. This helps break up any clumps and restores its shape. Alternatively, you can manually compress the pillow by pressing down on it or laying it flat under a heavy object for a few hours. If the pillow is washable, consider washing it according to the care instructions, then drying it thoroughly.