In Retail and Merchandising should POP go left to right?

In retail and merchandising, the placement of Point of Purchase (POP) displays typically depends on the store layout and customer flow. However, a left-to-right orientation often aligns with natural reading patterns for many shoppers, potentially increasing visibility and engagement. This approach can enhance the shopping experience by guiding customers through the store in a logical sequence. Ultimately, the effectiveness of POP displays should be tested and adjusted based on specific store dynamics and customer behavior.