If you were a manufacturer of baby food would you prefer advertising or pr?

As a manufacturer of baby food, I would prefer PR over advertising because building trust and credibility is crucial in this market. Effective PR can help establish a positive brand image through genuine storytelling, expert endorsements, and community engagement, which resonates with health-conscious parents. Additionally, PR efforts can lead to earned media coverage that is often perceived as more trustworthy than traditional advertisements, ultimately influencing purchasing decisions.