When the competitors of an organization are doing poorly is it a good ideal to use horizontal integration?

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2026-03-08 09:05

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Yes, pursuing horizontal integration when competitors are struggling can be a strategic move for an organization. It allows the company to acquire or merge with weaker competitors, increasing market share and reducing competition. This can lead to greater economies of scale and enhanced bargaining power. However, careful consideration of the market conditions and potential regulatory challenges is essential to ensure the integration is beneficial.

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