Who is Ritz Carlton target market?

The Ritz-Carlton's target market primarily consists of affluent travelers seeking luxury experiences, including high-net-worth individuals, business executives, and discerning leisure travelers. They cater to guests who prioritize exceptional service, exclusive amenities, and sophisticated environments. Additionally, the brand appeals to those looking for unique, memorable experiences, such as destination weddings and high-end corporate events. Overall, Ritz-Carlton aims to attract customers who value prestige, quality, and personalized service.