When a company goes public, it typically conducts an Initial Public Offering (IPO) to sell shares to investors, thereby raising capital for growth and expansion. This process often increases the company's visibility and credibility, potentially attracting more customers and business opportunities. However, it also subjects the company to increased regulatory scrutiny and the pressures of meeting shareholder expectations. Additionally, founders and early investors may experience liquidity as they can sell their shares on the open market.
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