How did the news media focuse on the rough riders instead of the buffalo soldiers?

The news media focused on the Rough Riders, a volunteer cavalry unit led by Theodore Roosevelt during the Spanish-American War, due to their dramatic and colorful exploits, which appealed to the public's fascination with heroism and adventure. The Rough Riders' diverse composition and the charismatic leadership of Roosevelt generated significant headlines and personal stories that captivated audiences. In contrast, the Buffalo Soldiers, African American regiments that also fought valiantly in the war, received less attention due to prevailing racial biases and a lack of sensational narratives surrounding their contributions. This disparity highlighted the media's tendency to prioritize narratives that aligned with contemporary social attitudes and interests.