Why is pudsey bear called pudey bear?

Pudsey Bear is the mascot of the BBC's annual fundraising marathon Children in Need, which raises over £30 ($60) million a year for childrens charities.
Pudsey Bear is the mascot for the BBC Charity Children in Need. Every year they hold a TV appeal night to raise money for disadvantaged, sick or disabled children in the UK. It just so happens that it's tonight actually. Pudsey has been the mascot since 1983 (3 years after it started). He's yellow and has a spotty bandage over one eye.