What are some customer service needs?

Customers want their issue listened to fully. They want their customer service rep to ask pertinent questions in a friendly manner. They want to know whoever they're talking to has knowledge and the authority to make a decision - or to quickly find a definitive and satisfactory answer without having to be transferred or be put on hold too long. Customers also do not want: rudeness, indecisive answers, being transferred more than once, going through multiple automated menus, and being hung up on. Make them feel like they're dealing with the happy and knowledgeable clerk at the little market on the corner in 1925 and you'll have a customer for life.