Why is a Ferrari yellow?

Ferrari's iconic yellow color, known as "Giallo Modena," is often associated with the brand's origins in Modena, Italy, where it was founded by Enzo Ferrari. Yellow is also the color of the Modena city coat of arms, making it a symbolic choice for the brand. While red is the most recognized Ferrari color, yellow represents a unique identity and heritage that distinguishes certain models and celebrates the brand's Italian roots.