Why does Coty refuse to manufacture their once popular fragrance Imprevu?

Coty has chosen to discontinue the manufacturing of their once-popular fragrance Imprevu primarily due to shifts in consumer preferences and market trends. The fragrance industry has evolved, with a growing demand for new and innovative scents, leading Coty to focus on developing products that align with current consumer interests. Additionally, maintaining production of older fragrances may not be economically viable in a competitive market.