Who is the actor playing the shoe salesperson in the new Macy's holiday ad?

The shoe salesman is played by Val Emmich. This question was driving me crazy. I knew I had seen him before, and now I remember where. He played a neighbor of Betty's on Ugly Betty. She had a crush on him, he was in a band.... Anyway, there you go. What a hottie! Too bad he is married. Well, not for him. But a boy can dream.