Which theory best explains why food advertising entices us to eat when you are not hungry?

The "External Cues Theory" best explains why food advertising entices us to eat even when we are not hungry. This theory suggests that external stimuli, such as advertisements, colors, and packaging, can trigger cravings and influence our eating behaviors regardless of our physiological hunger signals. Food ads often create associations between products and positive emotions or experiences, leading to a desire to consume those foods even in the absence of hunger. Consequently, these cues can override our natural appetite regulation.