Who is Best Buy's target audience?

Best Buy caters to the educated consumer. When you think about it, every single product that they carry can be purchased at Walmart. What sets them apart from the low WalMart prices is the customer service. Customer service is needed to educate consumers and help them make informed decisions. If you want to find the right product, you want to go to Best Buy and ask questions, that is what the people are there for. All of their staff is well trained to help you make an informed buying decision, minimizing buyer's remorse.