What advantages does an advertiser derive from using akamai's EdgeScape service?

Akamai's EdgeScape service provides advertisers with enhanced geolocation data, allowing them to deliver more targeted and relevant content to users based on their physical location. This precision improves ad performance and user engagement, leading to higher conversion rates. Additionally, the service helps optimize the delivery of ads by reducing latency and ensuring that content is served from the nearest edge location, resulting in a better user experience. Overall, it enables advertisers to make data-driven decisions that enhance their marketing effectiveness.